This report provides an engagement analysis of counter-narratives against online toxicity. Between February 2020 and July 2021, we observed over 15 million toxic messages on social media identified by fine-grained multilingual AI. Over 1,000 dashboard users responded to toxic messages with a combination of de-escalating memes, text, or AI-generated text. This lead to new, real-life insights on self-regulatory approaches for the mitigation of online conflict.