Project Grey: tackling polarisation by amplifying grey opinions
Project Grey aims to oppose online and offline polarisation by amplifying opinions of the ‘grey middle’. Campaigners, data analysts and social workers join hands to combat polarisation and the processes of radicalization that stem from it.
Challenge
Although the group of people with extreme opinions is often relatively small, they make the most noise on social media. This strongly reduces the space for a wide pallet of more nuanced opinions, also described as the ‘grey middle’. Project grey emphasizes these opinion of the silent majority that risks getting lost in the ruckus
Solution
Project Grey uses technology that is based on artificial intelligence and machine learning. The algorithms used within this project autonomously search for patterns in the data. More information can be found here. They help us gain insight regarding which subject people discuss on social media and where signs of polarization can be discerned.